DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Entrepreneurship Marketing in North Carolina’s Wine Industry

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Entrepreneurship / Small Business Marketing

Title

Entrepreneurship Marketing in North Carolina’s Wine Industry

Presenter Information

G. David Shows, Applalachain State UniversityFollow
Pia A. Albinsson, Appalachian State UniversityFollow
James E. Stoddard, Appalachian State UniversityFollow

Keywords

entrepreneurial marketing, value creation, proactiveness, innovation, wine industry, company performance

Document Type

Proceedings Paper

COinS

Entrepreneurship Marketing in North Carolina’s Wine Industry