DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: An Exploration into Emotional Tracking to Determine Consumer Emotional Responses: What do Consumers Think?

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Consumer Behavior / Marketing Research

Title

An Exploration into Emotional Tracking to Determine Consumer Emotional Responses: What do Consumers Think?

Presenter Information

Alexandria Black, Marshall UniversityFollow
Elizabeth C. Alexander, Marshall UniversityFollow

Keywords

marketing research, emotional analytics, consumer privacy concerns

Document Type

Proceedings Paper

COinS

An Exploration into Emotional Tracking to Determine Consumer Emotional Responses: What do Consumers Think?