social networking, college students, communication, Facebook, FaceBook, LinkedIn, Twitter

Document Type

Proceedings Paper



College Students Use Social Networking Sites for Sharing with Friends, But Guess Who Else Is Looking?

Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines corporate recruiters’, operating on a college campus, behaviors and attitudes toward the use of social media in recruiting.