city marketing, municipal tourism promotion, brand experiences
Advertising and Promotion Management Commons, Entrepreneurial and Small Business Operations Commons, Food and Beverage Management Commons, Gaming and Casino Operations Management Commons, Marketing Commons, Recreation Business Commons, Sales and Merchandising Commons, Tourism and Travel Commons
Municipal Tourism Promotion: Mid-Size Cities in the United States
The competitive environment in the tourism industry requires municipalities interested in attracting tourists’ dollars to strategically manage city resources. Often public and private sector bodies cooperate and combine their efforts and resources to promote visitation to a city emphasizing the desire to maximize the limited resources of each available for tourism promotion. To succeed cities are challenged with finding an identity, or ‘personality’ that has a unique combination of functional and symbolic attributes to differentiate themselves from countless other destination options (Hankinson 2001). A city’s distinctiveness can be built on many different characteristics, such as cultural events and institutions, sporting events, urban parks and noteworthy architecture (Kazancoglu and Dirrsehan 2014).