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Atlantic Marketing Association Proceedings

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Home > Conferences, Workshops, and Lectures > AMA Proceedings > 2015 > Nonprofit

Nonprofit / Public Sector Marketing

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A Sad Clown Story: McDonald's Lack of Support for Ronald McDonald Houses

Cheryl Ward, Middle Tennessee State University
Diane R. Edmondson, Middle Tennessee State University

Analyzing the Effect of Advertising on Hospital Choice and Selection: Advancing a New Truth for Hospital Selection and Its Implication for Other Service Providers

Michael A. Petrochuk, Walsh University
Trish Berg, Walsh University

Municipal Tourism Promotion: Mid-Size Cities in the United States

Peggy O. Shields, University of Southern Indiana

 
 

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