Proceedings

A Sad Clown Story: McDonald's Lack of Support for Ronald McDonald Houses

Cheryl Ward, Middle Tennessee State University
Diane R. Edmondson, Middle Tennessee State University

Analyzing the Effect of Advertising on Hospital Choice and Selection: Advancing a New Truth for Hospital Selection and Its Implication for Other Service Providers

Michael A. Petrochuk, Walsh University
Trish Berg, Walsh University

Municipal Tourism Promotion: Mid-Size Cities in the United States

Peggy O. Shields, University of Southern Indiana