Proceedings

Chinese Consumers' Involvement in Wine Consumption and Their Willingness to Visit Wineries in California

Mahmood Hussain, San Francisco State University
Roblyn Simeon, San Francisco State University
Lutfus Sayeed, San Francisco State University

Contolling and Informational Planned Behavior: Self-Determination Theory and the Theory of Planned Behavior

J. Paul Leavell, Charlotte Metro Federal Credit Union

Do You Feel Financially Secured? The Investigation of Economic Indicators of Financial Well-Being

Tommy Hsu, Tarleton State University
Leona Tam, University of Wollongong
Ryan T. Howell, San Francisco State University

Fitting Consumer Needs to Perceived Product Value: The Example of Apple versus Samsung Products

Yi-Chia Wu, Tarleton State University
Arturo Vasquez-Parraga, University of Texas Rio Grande Valley

Modification and Investment Intention in the Consumer-Possession Relationship

James D. Doyle, University of North Carolina at Pembroke

Taking the Plunge: Online Data Collection Using MTurk

L. Jean Harrison-Walker, University of Houston-Clear Lake

The Role of Corporate Social Responsibility Information in the Consumer-Brand Relationship

Lei Huang, State University of New York at Fredonia

The Staff is More Important than the Price: A Study of the Consumer Loyalty Model in a Coffee Shop in Korea

Mikyoung Ha, Inforience, LTD.
Ji Young Jung, University of Georgia
Hyo Jin Eom, University of Georgia