branding, brand management, distribution, franchising
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons, Entrepreneurial and Small Business Operations Commons, Food and Beverage Management Commons, International Business Commons, Marketing Commons, Sales and Merchandising Commons, Tourism and Travel Commons
Removing the Undesirables: A Case Study
The lodging industry has been particularly challenged by the bed bug’s resurgence. Bed bugs are primarily associated with places where people sleep and most of these places are properties associated with the lodging industry such as hotels, motels and bed & breakfasts.
In the United States, this industry is massive.