Atlantic Marketing Association Proceedings

Cutting the Cord: An Examination of Changing TV Viewership

John Crawford, Lipscomb University

Examining the Role of Impact Factors: Publications Strategies: What are Your Career Goals and What Do You Want to Accomplish?

Alan D. Smith, Robert Morris University

Removing the Undesirables: A Case Study

William K. Foxx, Troy University
Melissa C. Northam, Troy University
Corlette S. Burns, Troy University