Atlantic Marketing Association Proceedings

A Game Theory Analysis of Team Based Incentivization in Retailing

Don Shemwell, East Tennessee State University

A Research Note on Street Pricing Requirements in Major U.S. Airport Retail Concessions Requests for Proposals

Blaise Waguespack, Embry-Riddle Aeronautical University

Emotional versus Functional Attributes of Delight-and Satisfaction-Mediated Effects on Customer Loyalty

Ipshita Ray, Pace University

How Customer Shopping Motivation Influences Perceived Design of the Retail Environment

Julie C. Steen, University of South Carolina-Aiken