Atlantic Marketing Association Proceedings

A Perspective on Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence and Health Literacy

Yvette L. Bonaparte, North Carolina Central University

Investigating the Ichthus (Fish) Christianity Symbol on Perceived Source Credibility of Service Providers Under Different Service Evaluation Contexts

Jeri L. Jones, Oklahoma City University
Mahmood T. Shandiz, Oklahoma City University

The Effect of Advertorial Format and Copy Length on Attitudes of Female (Target) and Male (Non-Target) Audiences

Cynthia B. Hanson, High Point University