Abstract
This paper investigates factors influencing the adoption of social media analytics (SMA) for citizen relationship management (CzRM). Three real-world cases of government departments, two in South Africa and one in Germany, were investigated, and focus group discussions were conducted. The technological, organizational, and environmental (TOE) theory and qualitative content analysis guided the data analysis. The findings revealed that in all cases, staff usually conducted a manual analysis of social media and SMA had not been implemented sufficiently to realize its full potential. Insights were obtained from TOE and factors were identified that should be considered for improving the planning of SMA adoption in government. Data quality, methods and tools for SMA, and resources (e.g., skills and budget) were the most important factors identified for achieving success in SMA projects in government. The contribution is an improved understanding of the adoption of SMA for CzRM and can lead to effective monitoring of social media posts by citizens to improve service delivery and, hence, lead to more citizen-centric government.
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