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Abstract

The motive of this study is to assess the role of the perceived transaction assurance, perceived transaction cost, and anticipated future innovations to predict the intention to continue using mobile money services. Currently, many models on the intention to continue using the technology are based on frameworks for general technology adoption. This study acknowledges the value of these frameworks, but extended the analysis to include the perceived transaction assurance and the perceived innovation upon testing. Other variables included in the study are as follows: the influence of the customer support, the ease of correcting mistakes, and the comfortability with transaction steps. Moreover, this study draws its relevance from the literature, where models on the intention to use the technology provided the basis for conceptualization. Furthermore, the study adopted the survey strategy, where a closed-end questionnaire was used to extract data from 110 small business owners. Additionally, the study adopted the ordinal regression model in making decisions about relationships proposed through different hypotheses. Generally, the perceived transaction assurance and the perceived innovative future significantly predict the intention to continue using mobile money services among small business owners.

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