Location
Virtual - Microsoft Teams Meeting
Start Date
2-7-2020 4:30 PM
End Date
2-7-2020 4:45 PM
Timezone
Ethiopian Time
Start Date (EST)
July 2020
End Date (EST)
July 2020
Description
Users belonging to different countries have different exposure and perception to trust the technology to adopt it. Users’ trust and adoption rates are challenging issues in mobile financial services. Thus, the purpose of the research is how to design a trustful user interface. Market research is conducted to collect data. Using the data, personas and use cases developed. The result of personas and use cases used to develop prototypes. Prototype A and B designed differently to give choice to users to investigate users' trust. Prototype A is designed to make it easy to use and clear workflow. Whereas prototype B is designed to make it navigate more in detail vertically to accomplish tasks. Finally, users asked to choose one of the prototypes as their best preference. The easiness to use, clear workflow and attractiveness make prototype A be preferred and better trusted.
Included in
User Interface Design for Mobile Financial Services: Users Perspective
Virtual - Microsoft Teams Meeting
Users belonging to different countries have different exposure and perception to trust the technology to adopt it. Users’ trust and adoption rates are challenging issues in mobile financial services. Thus, the purpose of the research is how to design a trustful user interface. Market research is conducted to collect data. Using the data, personas and use cases developed. The result of personas and use cases used to develop prototypes. Prototype A and B designed differently to give choice to users to investigate users' trust. Prototype A is designed to make it easy to use and clear workflow. Whereas prototype B is designed to make it navigate more in detail vertically to accomplish tasks. Finally, users asked to choose one of the prototypes as their best preference. The easiness to use, clear workflow and attractiveness make prototype A be preferred and better trusted.
