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http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SERVICES_T15

Keywords

customer satisfaction, SERVQUAL, means-end chain, customer-based brand equity, sense of school belonging

Document Type

Proceedings Abstract

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Feeling Valued by your Bank? An Antecedent of Satisfaction

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SERVICES_T15