Keywords
piracy behavior, uncertainty avoidance, collectivism, personal risk, moral intensity, rationalization
Document Type
Proceedings Abstract
Included in
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National Culture Dimensions and Consumer Digital Piracy: A European Perspective
Digital piracy as a ubiquitous phenomenon affects a number of stakeholders, such as consumers, enterprises, and governments. Considering its global nature, it has been of particular interest to consumer researchers. Hence, a large body of digital piracy literature sheds light on the demand side and illuminates various predictors of digital piracy behavior (Harris & Daunt, 2011). Despite these efforts, very little attention has been devoted to applying international perspective in investigating digital piracy across different countries (Ki, Chang, & Khang, 2006). This study aims to fill this void by examining the digital piracy behavior in three EU countries. In addition, it examines individual-level cultural variables and non-cultural variables as antecedents to digital piracy behavior.