Project Title

Why Should You Care?

Academic department under which the project should be listed

Social Work & Human Services

Faculty Sponsor Name

Dr. Darlene Rodriguez

It is for educational purposes associated with my advance internship placement

Project Type

Event

Abstract (300 words maximum)

The question everyone asks is why should I care? There are so many different people and organizations that have an ask of the public. Using a qualitative exploration of published literature, I will be able to demonstrate how nonprofit organizations can entice the millennial generation to care. So why Millennials? “Millennials are the largest generation in American history, surpassing their Baby Boomer parents by 17 million. They are 95 million strong, more affluent, better educated, and more ethnically diverse”. This led to my research question why nonprofits should use social media to inspire social activism in Millennials. The best way to market to Millennials is using social media because it is a tool they understand and connect with. Millennials usage of social media and how they feel about it was evident in the research. Conclusion reveal how social media is an important tool for social activism among Millennials. Also, why they should be the focus when an organization desires to engage others in social activism. There are limitations on the size of the data collected. Few studies were only able to gather data from one location or was only able to gather data from 100 individuals in the millennial’s age range. Further research should use a quantitative method to expand the parameters of this subject.

Keywords: millennials, social media, social activism

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Why Should You Care?

The question everyone asks is why should I care? There are so many different people and organizations that have an ask of the public. Using a qualitative exploration of published literature, I will be able to demonstrate how nonprofit organizations can entice the millennial generation to care. So why Millennials? “Millennials are the largest generation in American history, surpassing their Baby Boomer parents by 17 million. They are 95 million strong, more affluent, better educated, and more ethnically diverse”. This led to my research question why nonprofits should use social media to inspire social activism in Millennials. The best way to market to Millennials is using social media because it is a tool they understand and connect with. Millennials usage of social media and how they feel about it was evident in the research. Conclusion reveal how social media is an important tool for social activism among Millennials. Also, why they should be the focus when an organization desires to engage others in social activism. There are limitations on the size of the data collected. Few studies were only able to gather data from one location or was only able to gather data from 100 individuals in the millennial’s age range. Further research should use a quantitative method to expand the parameters of this subject.

Keywords: millennials, social media, social activism