Date of Award
Spring 5-9-2017
Degree Type
Thesis
Degree Name
Master of Science in First Year Studies
Department
First-Year and Transition Studies
Committee Chair
Dr. Stephanie M. Foote
Additional Committee Member
Dr. James Davis
Additional Committee Member
Dr. Jennifer Keup
Abstract
ABSTRACT
In a time where colleges and universities are taking strides to consider their communication strategies with incoming students there appears to be a lack of attention on the language within communication pieces and what messages that language conveys to students. This study sought to examine this language through inductive analysis of four research questions which explored what the communication pieces are, what relationship they build, the discourse language present, and the strategies of empowerment language within the communication pieces distributed to all incoming first-year students at a large, public comprehensive four-year university in the Southeastern United States. Research on college adjustment, student success, and making meaning was considered before explaining the creation of a rubric created to conduct analysis for this study using perspectives from Foucault (1972) and Weimer (2013). Results exposed the necessity of language balance, as well as the influence the communication process can have on a transactional relationship, the importance of word choice, opportunities to use language that can motivate choice and participation, and an emerging theme about the importance of a communication experience. Additional findings were related to the importance of mode and revisions to the rubric developed for this study which may serve as a model to develop and evaluate communication pieces. Implications for future research involve deeper exploration of the impact of language and understanding how language can influence other collegiate transitions. Implications for practice involve increased collaboration across departments toward communication experiences and bolstering language balance through intentionality and appropriate word choice for incoming first-year students.
Included in
Communication Technology and New Media Commons, Curriculum and Instruction Commons, Higher Education Commons, Higher Education Administration Commons, Other Communication Commons, Rhetoric Commons, Speech and Rhetorical Studies Commons