Title

THE IMPORTANCE OF TEACHING MEDIA LITERACY: A CULTURAL APPROACH TO NAVIGATING MEDIA LANDSCAPES

Date of Award

Winter 12-13-2016

Degree Type

Thesis

Degree Name

Master of Arts in American Studies (MAST)

Department

Interdisciplinary Studies

First Advisor

Dr. Rebecca Hill

Second Advisor

Dr. Erin Ryan

Abstract

One’s familiarity with the commonplace does not automatically equate to one’s being a discerning, savvy, or knowledgeable consumer of media in any form. Nor does it automatically result in a society of engaged Americans capable of distinguishing between fact and fiction amid the unstoppable surge of media artifacts filling their Facebook and Twitter streams. This thesis constructs an American Studies- and communication-based theoretical framework to teach media literacy to undergraduate students.

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