THE IMPORTANCE OF TEACHING MEDIA LITERACY: A CULTURAL APPROACH TO NAVIGATING MEDIA LANDSCAPES

Date of Award

Winter 12-13-2016

Degree Type

Thesis

Degree Name

Master of Arts in American Studies (MAST)

Department

Interdisciplinary Studies

Committee Chair/First Advisor

Dr. Rebecca Hill

Second Advisor

Dr. Erin Ryan

Abstract

One’s familiarity with the commonplace does not automatically equate to one’s being a discerning, savvy, or knowledgeable consumer of media in any form. Nor does it automatically result in a society of engaged Americans capable of distinguishing between fact and fiction amid the unstoppable surge of media artifacts filling their Facebook and Twitter streams. This thesis constructs an American Studies- and communication-based theoretical framework to teach media literacy to undergraduate students.

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