Date of Award
Master of Arts in Professional Writing (MAPW)
Creating a Web Presence for a Small Business Using a Holistic Content Strategy Approach details the content strategy process used and work done to revise a small business website, in order to better meet the content needs of both the business and its customers.
Akins, Tabitha, "Creating a Web Presence for a Small Business Using a Holistic Content Strategy Approach" (2017). Master of Arts in Professional Writing Capstones. 24.