Date of Award
Spring 4-25-2017
Degree Type
Capstone
Degree Name
Master of Arts in Professional Writing (MAPW)
Department
English
Committee Chair/First Advisor
Sergio Figueiredo
Co-Chair
Todd Harper
Abstract
Creating a Web Presence for a Small Business Using a Holistic Content Strategy Approach details the content strategy process used and work done to revise a small business website, in order to better meet the content needs of both the business and its customers.