The K.E.L.L.E.Y. System: A New Approach to UI Design

Semester of Creation

Fall 12-2-2019

Submission Type


Degree Name

Master of Arts in Professional Writing (MAPW)

Committee Chair/First Advisor

Sergio Figueiredo

Course Number

PRWR 6850

Course Title

Writing for the Web

Description of Work

Interested in understanding how design principles and choices can influence a user’s perception of effective phone-based applications, Kelley Bostian, an MAPW graduate student, conducted a somewhat intensive literature review on effective UI design specifically geared towards phone-based applications. This literature review focuses on interactive design choices that have been proven to shape or change end user’s preconceived attitudes and/or practices. In performing such a close analysis of UI design principles, his goal was that the research would complement a proposed theoretical system that streamlines the findings of the study into an easy-to-understand acronym: the K.E.L.L.E.Y. system.

Though theoretical in its intentions, this proposed system aims to compartmentalize and condense key findings/terminologies in the field of interactive design (2019); it can be used as referential material for aspiring mobile-based application designers in the contemporary mobile-based application market.

Additionally, Bostian created a mobile application that remediated his academic paper into a more streamlined approach. The purpose of the self-made application is two fold: 1.) to provide easy to access design principles that are applicable to the field of UI design; and 2.) to condense and streamline the aforementioned literature review into an easily acceptable medium. I’m not suggesting that this streamlined approach I’m proposing is a universally acceptable approach to UI design. Kelley is hoping, however, that prospective designers could implement his proposed acronym when conceptualizing, designing, and prototyping innovative new applications.

Attached is a link to the application version of the K.E.L.L.E.Y. system; the actual paper version of the work is attached in the "additional files" section.


(Individual) Interactive Media Project [35%]

After your essay abstract is approved, you will begin to develop your interactive media project. As is usually the case, I expect that your proposed project will undergo structural revision (e.g., use of media, outline, etc.) as well as content-based adjustments in response to your particular research. This project requires that you use specific research methodologies ethically and purposefully as you compose the project. For the benefit of readers, you should either incorporate a discussion of your research methods and practices into the project itself.

In addition to the project, you should also submit an artist’s statement that addresses in detail your research focus, purpose and production process for this individual/collective project. The statement should be 2-4 single-spaced pages at 12-point font, with 10-point space between paragraphs, and include a title and list of references. Please see Sarah Hotchkiss’s guide to writing artist’s statements and Karen Atkinson’s artist statement guidelines.

The final project should be 5,000-7,500 words and include at least 6 original, self-produced, non-alphabetic media elements (e.g., videos, audio recordings, animation, digital games, GIFs, etc.). The media you choose to use should be purposeful and appropriate to your particular treatment of the collection’s theme, with at least three different kinds of interactive media being intentionally and purposefully integrated into your project.

Please notice that you will have 8 weeks (2 months) to complete this project and that you should have an solid, mostly complete draft two weeks before this assignment is due.