Start Date
4-1-2016 9:25 AM
End Date
4-1-2016 10:15 AM
Description of Proposal
The University of Houston (UH) is a Carnegie-designated Tier One public research university that strives to serve more than 7,000 graduate and professional students. Graduate students have been historically underserved by the UH Libraries, however, in recent years the Libraries have made expanding services to graduate students a strategic initiative. UH Library administration has designated targeting specific user groups, including graduate students, with revitalized marketing and innovative programing a high priority.
Two project teams were established within the Liaison Services Department to investigate the role of liaison services in graduate education. Project Team 1 investigated best practices for marketing existing and upcoming library services to graduate students, while Project Team 2 investigated the creation of a workshop series which would prioritize the skills and competencies that graduate students need to be successful as academic or non-academic professionals. As part of a data-driven institution, project teams’ methodology included a survey for graduate students, interviews with key external stakeholders, and semi-structured focus groups with subject librarians.
Presenters will discuss how each of the project teams worked to systematically address graduate student needs by reviewing existing programs and services while also working to create graduate-desired programs and services.
Transforming Services: A year of investigating user-centered marketing strategies and information literacy programming for graduate students
Room 460
The University of Houston (UH) is a Carnegie-designated Tier One public research university that strives to serve more than 7,000 graduate and professional students. Graduate students have been historically underserved by the UH Libraries, however, in recent years the Libraries have made expanding services to graduate students a strategic initiative. UH Library administration has designated targeting specific user groups, including graduate students, with revitalized marketing and innovative programing a high priority.
Two project teams were established within the Liaison Services Department to investigate the role of liaison services in graduate education. Project Team 1 investigated best practices for marketing existing and upcoming library services to graduate students, while Project Team 2 investigated the creation of a workshop series which would prioritize the skills and competencies that graduate students need to be successful as academic or non-academic professionals. As part of a data-driven institution, project teams’ methodology included a survey for graduate students, interviews with key external stakeholders, and semi-structured focus groups with subject librarians.
Presenters will discuss how each of the project teams worked to systematically address graduate student needs by reviewing existing programs and services while also working to create graduate-desired programs and services.