Publication Date
8-1-2026
Abstract
This article examines the development of the Cobb Library Shop, an e-commerce initiative launched by the Cobb County Public Library to generate sustainable funding through brand engagement. Built on a modest startup budget, the shop integrates a multichannel sales strategy and leverages internal talent to create a scalable, community-centered retail model.
The project achieved a full return on investment within 14 days and continues to demonstrate steady revenue expansion. By combining entrepreneurial practices with public service values, this case study highlights how libraries can diversify funding streams, enhance community engagement, and establish a replicable model for revenue-generating library systems.
Promotional Video
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Headshot - Slone Williams
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Cobb Library Logo
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Cobb Library Shop Logo
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, Fashion Business Commons, Library and Information Science Commons, Marketing Commons, Nonprofit Administration and Management Commons, Operations and Supply Chain Management Commons