Development and Validation of a Scale Measuring Attitudes Toward Smoking
Marketing and Professional Sales
The authors developed the Smoking Attitudes Scale (SAS) and administered it to 2 samples of U.S. students who were smokers or nonsmokers. Exploratory and confirmatory factor analysis with LISREL (K. G. Joreskog & D. Sorbom, 1989) methodology revealed that the SAS consists of 4 factors. The overall instrument possesses good internal consistency and adequate construct validity as well.