Department
School of Communication and Media
Document Type
Article
Publication Date
8-17-2023
Embargo Period
8-24-2023
Abstract
Guided by framing theory, this three-phase mixed-methods study explored (a) how Chinese government-sponsored newspapers frame HIV and (b) framing effects on people’s HIV beliefs. A content analysis of two government-sponsored newspapers and a survey of 210 readers showed discrepancies in frame and frame valence. In-depth follow-up interviews with 15 media and public health experts revealed that the discrepancies were related to people’s attitudes toward the media and beliefs about HIV, which could further be explained by the political environment, media ecology, historical framing, and cultural identities in China. We discuss theoretical implications for framing theory and practical implications for HIV media coverage.
Journal Title
Frontiers in Public Health
Journal ISSN
2296-2565
Volume
11
Digital Object Identifier (DOI)
10.3389/fpubh.2023.1172020
Comments
This article received funding through Kennesaw State University's Faculty Open Access Publishing Fund, supported by the KSU Library System and KSU Office of Research.