The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers

Authors

Elyria Kemp, University of New Orleans
Aberdeen Borders, Kennesaw State University
Nwamaka Anaza, Southern Illinois University Carbondale
Wesley Johnston, Georgia State University

Document Type

Article

Publication Date

December 2017

Journal Title

Journal of Business & Industrial Marketing

Volume

33

Issue

1

Digital Object Identifier (DOI)

10.1108/JBIM-06-2017-0129