Department

School of Communication and Media

Document Type

Article

Publication Date

12-12-2021

Abstract

Small individual behaviors such as household energy-saving behaviors may have major environmental impacts. Individuals may combat global warming by replacing traditional light bulbs with more energy-efficient light bulbs such as LED bulbs, which save electricity and reduce greenhouse gas emissions. Guided by the integrative model of behavioral prediction, the current study explored the effects of five individual personality differences (i.e., consideration of future consequences, environmental value orientation, individualism and collectivism, regulatory focus, and self-monitoring) on young Millennials' and Gen Z's attitudes, perceived norms, perceived control, and intention to switch light bulbs. The results of a survey indicated that environmental value orientation, individualism and collectivism, regulatory focus, and self-monitoring all significantly predicted attitudes, perceived norms, and perceived control, which predicted behavioral intention. The findings suggested the complex psychological nuance of environmental protection behaviors, even among the "greenest" generations. Implications and directions for future studies were discussed.

Journal Title

International Journal of Environmental Research and Public Health

Journal ISSN

1660-4601

Volume

18

Issue

24

Digital Object Identifier (DOI)

10.3390/ijerph182413104

Comments

This article received funding through Kennesaw State University's Faculty Open Access Publishing Fund, supported by the KSU Library System and KSU Office of Research.

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