Department
School of Communication and Media
Document Type
Article
Publication Date
12-12-2021
Abstract
Small individual behaviors such as household energy-saving behaviors may have major environmental impacts. Individuals may combat global warming by replacing traditional light bulbs with more energy-efficient light bulbs such as LED bulbs, which save electricity and reduce greenhouse gas emissions. Guided by the integrative model of behavioral prediction, the current study explored the effects of five individual personality differences (i.e., consideration of future consequences, environmental value orientation, individualism and collectivism, regulatory focus, and self-monitoring) on young Millennials' and Gen Z's attitudes, perceived norms, perceived control, and intention to switch light bulbs. The results of a survey indicated that environmental value orientation, individualism and collectivism, regulatory focus, and self-monitoring all significantly predicted attitudes, perceived norms, and perceived control, which predicted behavioral intention. The findings suggested the complex psychological nuance of environmental protection behaviors, even among the "greenest" generations. Implications and directions for future studies were discussed.
Journal Title
International Journal of Environmental Research and Public Health
Journal ISSN
1660-4601
Volume
18
Issue
24
Digital Object Identifier (DOI)
10.3390/ijerph182413104
Comments
This article received funding through Kennesaw State University's Faculty Open Access Publishing Fund, supported by the KSU Library System and KSU Office of Research.