Running With Your Hair on Fire: Lessons Learned From Transitioning a National University Sales Competition From Face-to-Face to Virtual in 16 Days
Department
Marketing and Professional Sales
Document Type
Article
Publication Date
12-1-2020
Abstract
© The Author(s) 2020. Since their inception, university sales competitions have been key learning and educational components of university sales education. Over the past two decades, the oldest and one of the largest sales competitions in the United States has been held in a face-to-face format. However, due to the educational environment created from the COVID-19 pandemic, this competition was forced to convert to a virtual format over a 16-day period. This research outlines the steps taken to convert this event to virtual format and presents insights for other universities endeavoring to produce virtual sales competition events. Finally, research implications and direction for future research are presented.
Journal Title
Journal of Marketing Education
Journal ISSN
02734753
Volume
42
Issue
3
First Page
257
Last Page
271
Digital Object Identifier (DOI)
10.1177/0273475320950015