Title

Showrooming: An Exploratory Empirical Investigation of Students’ Attitudes and Behavior

Department

Marketing and Professional Sales

Document Type

Article

Publication Date

8-24-2018

Abstract

Showrooming, or the activity of shopping in bricks-and-mortar stores and partaking in their services without payment, but making the purchase from a lower priced online retailer, can be detrimental to the survival of bricks-and-mortar stores. To gain insight into this phenomenon, this study examines how young-adult consumers with differing shopping orientations view showrooming. The results support the contention that consumers’ shopping orientations affect their propensities to engage in showrooming activity.

Journal

Information Systems Management

Journal ISSN

1058-0530

Volume

35

Issue

4

First Page

294

Last Page

307

Digital Object Identifier (DOI)

10.1080/10580530.2018.1503802

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