Showrooming: An Exploratory Empirical Investigation of Students’ Attitudes and Behavior
Department
Marketing and Professional Sales
Document Type
Article
Publication Date
8-24-2018
Abstract
Showrooming, or the activity of shopping in bricks-and-mortar stores and partaking in their services without payment, but making the purchase from a lower priced online retailer, can be detrimental to the survival of bricks-and-mortar stores. To gain insight into this phenomenon, this study examines how young-adult consumers with differing shopping orientations view showrooming. The results support the contention that consumers’ shopping orientations affect their propensities to engage in showrooming activity.
Journal Title
Information Systems Management
Journal ISSN
1058-0530
Volume
35
Issue
4
First Page
294
Last Page
307
Digital Object Identifier (DOI)
10.1080/10580530.2018.1503802
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