Title

Beauty Is in the Eye of Beholder: Intracultural and Transcultural Heterogeneity of Individuals

Department

Management and Entrepreneurship

Additional Department

Analytics and Data Science Institute

Document Type

Article

Publication Date

12-1-2018

Abstract

Most cross-cultural studies unintentionally give the impression that there is intracultural homogeneity. This research is among a few that suggests otherwise, that there is intracultural and transcultural individual heterogeneity in thinking and logic, or “Mindscape.” It is a replication and an expansion of the earlier study. It intends to verify the existence of intracultural heterogeneity in support of mindscape theory. In doing so, it employs a unique way of data collection and analysis. The analysis of data that were collected from six countries not only supports the earlier findings but also points to the existence of intracultural and transcultural heterogeneity of individuals.

Journal

Cross-Cultural Research

Journal ISSN

1069-3971

Volume

52

Issue

5

First Page

443

Last Page

467

Digital Object Identifier (DOI)

10.1177/1069397117732749

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