Beauty Is in the Eye of Beholder: Intracultural and Transcultural Heterogeneity of Individuals
Department
Management and Entrepreneurship
Additional Department
Analytics and Data Science Institute
Document Type
Article
Publication Date
12-1-2018
Abstract
Most cross-cultural studies unintentionally give the impression that there is intracultural homogeneity. This research is among a few that suggests otherwise, that there is intracultural and transcultural individual heterogeneity in thinking and logic, or “Mindscape.” It is a replication and an expansion of the earlier study. It intends to verify the existence of intracultural heterogeneity in support of mindscape theory. In doing so, it employs a unique way of data collection and analysis. The analysis of data that were collected from six countries not only supports the earlier findings but also points to the existence of intracultural and transcultural heterogeneity of individuals.
Journal Title
Cross-Cultural Research
Journal ISSN
1069-3971
Volume
52
Issue
5
First Page
443
Last Page
467
Digital Object Identifier (DOI)
10.1177/1069397117732749