Individual Psychological Ownership: Concepts, Evidence and Implications for Research in Marketing
Department
Marketing and Professional Sales
Document Type
Article
Publication Date
3-25-2015
Abstract
Psychological ownership has emerged as an important predictor of workplace motivations, attitudes, and behaviors. While components of psychological ownership theory have been recently adapted to marketing contexts as well, much remains to be done. With a more comprehensive application and use of psychological ownership theory in marketing, additional understanding and explanation could be provided for many of the key phenomena, such as customer satisfaction, loyalty, word-of-mouth, and willingness to pay. In this article, we focus on individual psychological ownership–associated concepts and evidence with implications for research in marketing. Our work offers multiple avenues for future research focused on, but not limited to, marketing contexts.
Journal Title
Journal of Marketing Theory and Practice
Journal ISSN
1069-6679
Volume
23
Issue
2
First Page
121
Last Page
139
Digital Object Identifier (DOI)
10.1080/10696679.2015.1002330