Predictors of Organization's Crisis Communication Approaches: Full Versus Limited Disclosure
Highlights: [•] A full disclosure approach was adopted more often than a limited disclosure when organizations were better prepared for crises. [•] A full disclosure approach was employed more often than a limited disclosure when a crisis was viewed as an opportunity rather than a threat. [•] The strongest predictors for crisis disclosure approaches were the degree of crisis preparation and crisis perception as an opportunity. [•] During a crisis, larger organizations were more likely to adopt a limited disclosure approach than smaller organizations. [•] Corporations tended to take a limited disclosure approach more often than non-profit organizations and government/military organizations.
Kim, S., & Wertz, E. K. (2013). Predictors of Organizations’ Crisis Communication Approaches: Full Versus Limited Disclosure. Public Relations Review, 39(3), 238-240.