School of Conflict Management, Peacebuilding and Development
This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."
Global Business Languages
Digital Object Identifier (DOI)
Gao, Hongmei and Prime, Penelope (2010) "Facilitators and Obstacles of Intercultural Business Communication for American Companies in China: Lessons Learned from the UPS Case," Global Business Languages: Vol. 15 , Article 10. Available at: http://docs.lib.purdue.edu/gbl/vol15/iss1/10