Department
School of Conflict Management, Peacebuilding and Development
Document Type
Article
Publication Date
2010
Abstract
This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."
Journal Title
Global Business Languages
Volume
15
Digital Object Identifier (DOI)
1086-7627
Included in
American Popular Culture Commons, International and Intercultural Communication Commons, International Business Commons, Organizational Communication Commons, Public Relations and Advertising Commons