Department
Marketing and Professional Sales
Document Type
Article
Publication Date
Fall 1997
Abstract
This article presents research on the growing number of health care providers using the Internet as a health care marketing tool in the U.S. The author notes that the Internet is changing the way consumers seek healthcare related information as well as the way it can be provided to them. The results of the study suggest that consumers will increasingly rely on sources like the Internet for information, that health information will be a commodity on the Internet, that the Internet will help build relationships between providers and consumers and that marketers will be expected to develop and manage Internet-related technologies in accompaniment to their organization.
Journal Title
Marketing Health Services
Journal ISSN
1094-1304
Volume
17
Issue
3
First Page
50
Last Page
51
Included in
Communication Technology and New Media Commons, Health and Medical Administration Commons, Marketing Commons