Department
Marketing and Professional Sales
Document Type
Article
Publication Date
Spring 1999
Abstract
This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.
Journal Title
Marketing Health Services
Journal ISSN
1094-1304
Volume
19
Issue
1
First Page
32
Last Page
33
Included in
Communication Technology and New Media Commons, Marketing Commons, Medicine and Health Sciences Commons