Marketing and Professional Sales
The article discusses the use of web sites for health care service marketing. The potential benefits of Internet services for users and care providers are mentioned, but challenges in implementation are also listed. A three generation model of web site design is offered, distinguishing various levels of interactivity, customization, and perceived value. Suggestions are offered applying this model to health care service web sites and their marketing potential.
Marketing Health Services
Shepherd, C. D., and Daniel Fell. "Building Web Sites that Attract Visitors." Marketing health services 18.1 (1998): 44-5. Print.