Department
Marketing and Professional Sales
Document Type
Article
Publication Date
Spring 1998
Abstract
The article discusses the use of web sites for health care service marketing. The potential benefits of Internet services for users and care providers are mentioned, but challenges in implementation are also listed. A three generation model of web site design is offered, distinguishing various levels of interactivity, customization, and perceived value. Suggestions are offered applying this model to health care service web sites and their marketing potential.
Journal Title
Marketing Health Services
Journal ISSN
1094-1304
Volume
18
Issue
1
First Page
44
Last Page
45
Included in
Communication Technology and New Media Commons, Graphics and Human Computer Interfaces Commons, Health and Medical Administration Commons, Marketing Commons