Department
Marketing and Professional Sales
Document Type
Article
Publication Date
Fall 1997
Abstract
Environmental legislation has created potential liability for retailing franchisees that purchase previously contaminated land. Faced with a decision to distance itself from the site selection process or incur the added costs and potential pricing impacts of greater involvement in the process, franchisors have strong incentives to reduce franchisee support. This reduction in support has detrimental implications for both franchise policy and environmental policy. A paper reports the results of an empirical study that links franchisors' concerns about potential environmental liability to actions to distance themselves from the site selection process or, alternatively, formally to require franchisee environmental investigation of all prospective properties.
Journal Title
Journal of Public Policy & Marketing
Journal ISSN
0743-9156
Volume
16
Issue
2
First Page
289
Last Page
297
Included in
Business Law, Public Responsibility, and Ethics Commons, Entrepreneurial and Small Business Operations Commons, Environmental Law Commons