A Comparison of Different Demand Models for Joint Inventory-Pricing Decisions
Document Type
Article
Publication Date
11-2011
Abstract
Pricing and inventory research often focuses on stylized models to illustrate pricing and ordering decision dynamics. Although decision insight is useful, the individual retailer faces tougher decisions on actually modeling demand. In an effort to understand the impact of demand modeling choices on inventory and pricing decisions, we evaluated different price-dependent demand models and the resulting profit produced through their implementation. To avoid complications created by other demand drivers, for example promotional and advertising activities, we illustrate the impacts with data from a name-your-price retailer selling a commoditized product where price is the key driver. As our data are provided by a third-party intermediary, we capture all demand requests in the marketplace versus obtaining sales only from a single retailer, enabling us to truly evaluate the profit impacts of price modeling decisions. Our choice of data set also obviates the censoring issues often associated with the evaluation of inventory and pricing decisions. A goal of the article is to provide a practitioner with helpful advice on choosing a modeling approach for joint pricing and inventory decisions.