Title
Software Review
Department
Marketing & Professional Sales
Document Type
Article
Publication Date
Fall 1991
Abstract
Evaluates MapWise version 2.03, a perceptual mapping software for correspondence analysis. Alternative offering for marketing researchers; Proprietary enhancements; Pick-any algorithm for correspondence analysis; Hardware and software capability; Vendor support; Cost considerations; Recommended program modifications.
Recommended Citation
Pelton, Lou E., R. K. Tudor, and Essam Mahmoud. "Software Review." Journal of the Academy of Marketing Science 19.4 (1991): 383. Print.