Software Review

Authors

Lou E. Pelton, University of Mississippi Main CampusFollow
R. Keith Tudor, Kennesaw State UniversityFollow
Essam Mahmoud, American Graduate School of International Management

Department

Marketing and Professional Sales

Document Type

Article

Publication Date

Fall 1991

Abstract

Evaluates MapWise version 2.03, a perceptual mapping software for correspondence analysis. Alternative offering for marketing researchers; Proprietary enhancements; Pick-any algorithm for correspondence analysis; Hardware and software capability; Vendor support; Cost considerations; Recommended program modifications.