Department
University Libraries
Publication Date
Fall 10-28-2025
Embargo Period
11-10-2025
Description
Promotion, marketing, and sustainability aren’t often considered factors in the creation or adoption of open educational resources (OER). OER authors often avoid crafting a marketing or promotion plan for their newly created materials, as the presenters found in a previous research study funded by an Affordable Learning Georgia (ALG) research grant. The presenters received a grant to understand why authors and supporters do not consider promotion and sustainability plans as an integral aspect of OER creation and adaptation. The presenters interviewed OER creators and librarians who support OER (collectively, OER champions). The study aimed to understand the phenomenon of the reluctance or omission of OER champions’ inclusion of promotion and sustainability plans in the development and dissemination process of the resources they create. The interactive poster describes the results of our research study and provides advice for OER Champions.
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