Abstract
Augmented Reality (AR) proves to be an attractive technology in mobile games. While AR techniques energize mobile games, the privacy issue is raised to be discussed. Employing social media analytics (SMA) techniques, this research makes efforts to examines Twitter postings of “PokemonGo” case and explores individuals’ attitudes toward privacy in AR games. In this research, we examine what are the privacy concerns of individuals in AR games and what are the individuals’ sentiments toward privacy. In the interesting case of PokemonGo, this paper suggests that individuals’ concerns about privacy are emphasized on six dimensions - collection, improper access, unauthorized secondary use, errors, post event reimbursement and proactive announcement. The findings could benefit AR game industry to identify privacy problem in discussion and to manage post privacy-event intervention.
Keywords: Information Privacy, Individuals’ Concern, AR Games, Social Media Analytics
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Information Security Commons, Management Information Systems Commons, Technology and Innovation Commons
Individuals' Concern about Information Privacy in AR Mobile Games
Augmented Reality (AR) proves to be an attractive technology in mobile games. While AR techniques energize mobile games, the privacy issue is raised to be discussed. Employing social media analytics (SMA) techniques, this research makes efforts to examines Twitter postings of “PokemonGo” case and explores individuals’ attitudes toward privacy in AR games. In this research, we examine what are the privacy concerns of individuals in AR games and what are the individuals’ sentiments toward privacy. In the interesting case of PokemonGo, this paper suggests that individuals’ concerns about privacy are emphasized on six dimensions - collection, improper access, unauthorized secondary use, errors, post event reimbursement and proactive announcement. The findings could benefit AR game industry to identify privacy problem in discussion and to manage post privacy-event intervention.
Keywords: Information Privacy, Individuals’ Concern, AR Games, Social Media Analytics