Culture, Identity, and Ethnicity

Proceedings
Subscribe to RSS Feed
	Motivational Antecedents to Fandom and the Resultant Effects in the Foreign Contemporary Music Market Hyun Sang An, Minnesota State University Moorhead Wooyang Kim, Minnesota State University, Moorhead C. Anthony Di Benedetto, Temple University
	The Effect of Chinese Learning on Creativity Development: Can it Translate to Product/Marketing Creativity? Paulette Edmunds, Elizabeth City State University

Atlantic Marketing Association Proceedings