DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: TAM and Place: The Role of Convenience in Technology Acceptance

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Analytics, Technology, The Internet of Things {I-O-T}

Title

TAM and Place: The Role of Convenience in Technology Acceptance

Presenter Information

J. Paul Leavell, Nusenda Credit UnionFollow

Keywords

Technology acceptance model (TAM), convenience, banking

Document Type

Proceedings Abstract

Included in

Marketing Commons, Technology and Innovation Commons

COinS

TAM and Place: The Role of Convenience in Technology Acceptance